Go Wild! is an invitation for SummerFest vendors, float and boat builders, and event attendees to create their own wild SummerFest experience. Visit a new vendor, take a spin on a carnival ride, or try to get across the pond — whatever inspires you to celebrate the wild side of life! Go Wild! is for the participant to interpret. From a jungle full of wild animals to a rock band with wild music, the theme can mean something different to everyone!